The XXX Models brand was born from the desire to create fashion for adults, made by those who understand the subject and act in this medium. The other reason is due to the lack of the market in a fashion specifically aimed at the adult audience. Lingerie pieces can be purchased by a teenager at a boutique offering women's products and accessories. However, with XXX Models it is different. We do not allow minors to purchase our products, since, in addition to being created exclusively for minors, their name (the brand name) is 'XXX' - A triple X which literally means 'hardcore content'.

In order for the reader to understand better understand the true origin of the term, or XXX nomenclature, we will go back to the 1960s, precisely in 1966, when the X-Rated industry had not yet been implemented in the USA.

Hollywood was undergoing censorship imposed by a code of references elaborated and instituted by the sensors of the republican government in the USA, called Hayes Code. Robert Hayes would be not only a member, but the chairman of this special censorship commission for showing films and all audiovisual media made at that time. This inquisition commission would be empowered to invade any (movie screening establishments, cinemas, peep shows, clandestine 'cheap' movie theaters, stripper clubs, etc. audio-visual. This commission was made up of legitimate representatives of American society, such as respectable ex-CIA, FBI agents, reserve officers and even representatives of movements or organizations in favor of morality and good manners. Many of the mainstream films, that is, the great hollywood films that contained references - direct or indirect - to sex or licentious terms were summarily censored weeks before their premieres. While porn films, which were almost exclusively shown in private rooms of the so-called 'Porn Valley' or porn valley, (San Fernando Valley, San Francisco, CA), were fined and had entire collections of pornography removed from circulation by this company. commission, which even without search warrants could enter, identify and assess the person responsible for the exhibition. However, the penalty was enforceable, but progressive, as his repeat offense further aggravated the penalty, until the bail became unpayable. Well, this commission however would not initially be able to classify what they could use as a basis for legal argument, depending on how they could reference each sub-genre of material, so Hayes, once committed to his reputation, named it XXX- Rated, that is 'pornographic and licensing content'. Hence this term would end up 'ironically' being the maximum and universal reference for productions with pornographic content. In 1972, according to historiologists, the so-called Adult Film Industry was inaugurated with the success of a film starring a circus actress named Linda Lovelace (The all-time classic Deep-Throath). But this is another story.